Why the Holiday Season Demands More Than Just Being Open

Seasonal

5 Nov

How to Turn Your Store Into the Destination

Every retailer knows the phrase: “It’s the busiest time of the year.”
But let’s be honest, busy doesn’t actually guarantee success. Footfall on the high street is down -2.2% year on year and customers are demanding more from retailers than ever before.

When every store is open, decorated, and on discount, just being part of the crowd isn’t enough anymore. If you want to thrive this Christmas, your store can’t just exist, it has to perform.

The illusion of “busy”

The streets are packed. The tills are ringing. Mariah Carey’s on loop.
But here’s the catch: the crowd is more distracted than ever.

Footfall is still down year-on-year (-2.2% last December).
73% of shoppers spend more time comparing deals online.
Discounts alone no longer cut through the noise.

Even during the busiest month of the year, thousands of stores are being walked past, not because they’re closed, but because they’re invisible.

Energy draws people in. Movement holds attention. That’s exactly what Sign Spinning delivers, turning your message into motion, your entrance into a spectacle, and your brand into a talking point.

Because when your marketing moves, so do your customers.

Turning a store into a destination

A “destination store” creates traffic, hyper and virality. It’s the place people talk about, point at, and plan to visit again.

Here’s how the best are doing it this season:

Own your entrance.
Don’t just decorate it, activate it. A Sign Spinner outside your door becomes an extension of your brand: a performer, a guide, a crowd magnet.
Make your brand shareable.
Every phone on the high street is a camera. Our performers give shoppers a reason to stop, smile, and film, turning your physical store into organic social reach.
Inject energy into routine.
The difference between “just another store” and “I have to go in there” is emotion. Performance creates it instantly.
Use signage strategically.
Directional arrows, glowing LEDs, branded graphics, signage that moves not only catches eyes but drives real, measurable flow.

Proof that performance pays off

In our recent campaigns:

Clients saw up to +46% more revenue on activation days
71% of people remembered the message from a Sign Spinner (vs 5–10% for static signs)
100% recognised it as an advertising medium (that’s every single viewer)

That’s not marketing hype, that’s physics. Motion triggers memory. Memory drives sales.