THE NORTH FACE
STORE ACTIVATIONS
The North Face: Class of Exploration
The North Face brought its Class of Exploration campaign to flagship stores across Europe, creating experiential hubs designed to bring the campaign to life through in-store activity and customer experiences.
With experiences taking place inside flagship stores, the campaign needed to reach beyond the shopfront and capture the attention of people moving through some of Europe’s busiest retail streets.
HOW SIGN SPINNING UK DELIVERED
Sign Spinning UK took Class of Exploration onto the streets surrounding The North Face’s Regent Street flagship in London.
Our Spinner performed with a custom campaign-branded arrow sign, capturing attention through movement and actively directing passing footfall towards the store and the experience inside.
The campaign extended across Europe through our international Sign Spinning network, with our friends at SignSpin supporting activations in Berlin, Milan and Barcelona.
One campaign idea travelled across four major European cities, delivered by local Sign Spinning talent on the ground.
WHY SIGN SPINNING?
Sign Spinning gave the campaign a flexible street-level presence that could move through the area surrounding each store, combining brand visibility, live performance and directional messaging within one activation.
PERFECT FOR:
Flagship Stores • Store Launches • Retail Activations • Experiential Campaigns • Driving Footfall • International Campaigns
