Nothing beats live performance at a festival and here are the five key reasons that so many events are choosing sign spinning over static signage or flyers.

As audiences become more conscious of sustainability, event organisers are rethinking the impact of single-use marketing materials and short-life print campaigns. We’re exploring why more festivals, events and brands are turning to sign spinning as a lower-waste, higher-impact alternative to traditional print media.

Sign spinning solves a very specific student accommodation problem: it turns awareness into direction.

A trained sign spinner can stand where attention already exists: outside a university open day, near a high-footfall junction, by a train station, close to campus, outside a competitor-heavy area, or at the entrance to a hard-to-find building.

In the US, transactions move faster, the buying process is more direct, and there’s a long-established culture of the “open house”.

That model is starting to gain traction in the UK and this is exactly where sign spinning fits.