VIRAL CAMPAIGNS + SOCIAL ACTIVATIONS
Create content people want to share.
We work with brands and agencies to bring Sign Spinning into social-first campaigns and live activations, creating content that travels from screen to street and into audience-generated video.
Spinners can feature across social content, paid media and campaign teasers before appearing in the live activation, building recognition and giving audiences a natural reason to stop, film and share.
The result is one recognisable campaign idea that can move across digital and physical environments.
71%
of people remember the message communicated by a Spinner, compared with 5–10% for comparative media.
46%
Clients have reported +46% revenue on days with a Spinning campaign.
100%
of consumers consciously perceive a Sign Spinner as an advertising medium.
Studen Roost: University Campus
Commanding attention in a competitive market is tough. Student Roost wanted to stand out during busy university open days, where thousands of brands compete for students’ attention.
Against a see of people handing out flyers, we positioned Spinners at high-footfall locations, including spaces traditional marketing couldn’t reach. Their acrobatic tricks stopped people in their tracks, prompting students to film, share and engage with the Student Roost message.
The campaign generated:
8,000–12,000 in-person student impressions per day
Reached an estimated 35,000–60,000 passing drivers across the event
Viral moments for students to film and engage with
Planning a campaign? Get in touch →
PERFECT FOR:
Open Days • Recruitment • Student Campaigns • Competitor Hotspots • City Campaigns • Guerrilla Activations • Awareness Campaigns
Industry Insights and Case Studies
